
Insurance sales professionals require a range of skills to position the value of products that are intangible, complex, and abstract. These challenges are intensifying as the industry experiences ongoing changes like:
- The emergence of fast, affordable digital solutions
- The changing regulatory environment
- The demand for increasingly personalized solutions
Overcoming these modern insurance sales challenges means developing an equally modern approach to selling. Sales training for insurance agents should focus on teaching professionals to deliver customer-centric solutions that address underlying needs more effectively than competitors. Success in insurance sales comes from understanding the buyer’s journey, reaching all stakeholders, and shaping perceptions of value. These sales skills are particularly important for insurance organizations positioning multiple products and services, each consisting of several parts.
INSURANCE SALES TRAINING CUSTOMERS





